2016年商务英语BEC中级预测试题及答案
PART ONE
Questions 1-7
Look at the sentences below and the information about new business books on the opposite page.
Which book does each sentence 1-7 refer to?
For each sentence, mark one letter A,B,C or D on your Answer Sheet.
You will need to use some of these sentences more than once.
1.This book tells you about recent developments in consumer buying patterns.
2.The opinions expressed in this book differ from those of most experts in this field.
3.This book contains interviews with business leaders from several large industries.
4.The financial information provided in this book will be useful for import-export companies.
5.This book describes how a number of top companies ha-,e marketed their products.
6.This book outlines change in the sources of the materials and parts needed for production.
7.This book discusses a variety of major influences on the business world.
A
GREAT SALES CAMPALGNS
This book examines the most successful sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-Cola, Nike, 3M and Toyota, have been promoted in magazines and newspapers. It includes information about the creative and planning processes behind the promotion of these popular products.
B
THE AUTOMOTIVE INDUSTRY TODAY
Find out how top executives from leading car companies view the changing relationships between manufacturers and their suppliers. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.
C
THE EXECUTIVE'S HANDBOOK
This new edition of The Executive's Handbook provides an analysis of the main political and economic trends of the late 1990s. It is especially good on cost structures, changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading.
D
LEAD YOUR COMPANY TO SUCCESS
This is a collection of in-depth interviews with some of the world's top Business executives in the car, soft drinks and clothing industries. A fascinating work, it ,,'ill make you question much of the generally accepted theory on what successful leadership within manufacturing involves.
PART TWO
Questions 8-12
Read the text below about career planning.
Choose the best sentence from the list on the opposite page to fill each of the gaps.
For gap 8-12, mark one letter (A-G) on your Answer Sheet.
Do not use any letter more than once.
Career Planning
For many employees, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develop their careers.
Employers need to rethink their approach to career management completely, according to the latest research by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organizations. …example….The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development to individual employees and then simply leave them to get on with it. 8 .
So how should employers help their staff develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. 9 .They must also ensure that these opportunities are extended to all their staff and not just to selected individuals.
Nick Bridges, who is Director of Human Resources Policy at the Bank of Eastern
England, believes there is more talk than action in this area. 10 . One way, he believes, for companies to show how serious they are about individual learning is to make it an official part of company practice, as the Bank of Eastern England has done. 11 . This document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their staff.
Another company, British Chemicals, has contracted an independent organization
to help staff with confidential career advice. According to John Yates, the head of Individual Learning and Development at British Chemicals, there is an important role for outside agencies to play in the career management process. He adds that it is company policy for managers to give all staff ‘roadmaps’ which show possible career routes within the company structure. 12 . This has worked especially well, he says, for staff who are used to depending on their line managers for guidance.
Many large organizations now recognize that career development cannot be regarded in isolation, and must be part of an overall business strategy. Human Resources has a real role to play in building a strong workforce which meets a company's long-term business needs and makes it more competitive.
A.Its policy statement says that by 2006, eighty per cent of its staff will have aprofessional qualification.
B.His recommendations go even further than that, and he has called for a national
debate on the issue of what should be regarded as a career in the future.
C.This change of attitude means employers need to place more emphasis on giving
staff the chance to develop a range of skills through horizontal job moves.
D.It points out that employees need to 'know what the overall company vision is in order to achieve many of these.
E.The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they are not provided with the knowledge and training to do this.
F.He argues that while Human Resources managers are saying the way forward is
through self-managed learning and self-development, they are still failing to provide adequate learning resources.
G.The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments.